It’s an unspoken, semi-snobbish rule that you shouldn’t buy coffee or wine by the label. I get it, we should focus on the quality, region, and artisanship of the specialty food and drinks we purchase. But, as a consumer with a diminishing attention span, I run into a few problems here:
1) I’m a sucker for a good graphic and a sick font. Bonus points for anything resembling Pop art. 2) Most coffee and wine labels tell you less about the product than my dog can. (He is pretty smart, and I’m not biased.)
For problem two, I recognize that many coffee producers are getting better at describing where and how their coffee is sourced, as well as including tasting notes on the packaging. As consumers demand transparency, I suspect we’ll see an increase of (hopefully relevant) information on coffee packaging.
Back in April, I attended the Global Specialty Coffee Expo in Seattle. I could share with you some very serious, official sounding tasting notes. But, because sick fonts look cooler and attention spans are short, below are six coffees from the event that I would unabashedly buy for their aesthetic merit alone.